Tom’s of Maine

To boost follower count, build on engagement and expand their audiences to Gen-Z and Millennial youth, we set out to give Tom’s of Maine a social refresh. The brand purpose is rooted in the idea of “The Activist for Everyday Good”, so we knew the brand needed to build on and foster its community of active do-gooders on current social platforms whilst establishing brand presence and connection to younger audiences on TikTok channels.

We worked to build on their social strategy and establish core content pillars across social channels. With an always-on approach, we provide designed assets, alongside shot content & social-first video content that covers the following core pillars:

Living Naturally: The Tom’s Lifestyle
Naturally Works: Product Efficacy
Kids Love Tom’s: Dedicated Family & People First Pillar