Concept | Creative Direction | Art Direction | Copywriting
Vlaamse Parkinson Liga
In 2019, Parkinson Liga approached us with a pro-bono brief for their next educational campaign. We wanted to flip the narrative, and instil hope within people who experience Parkinson Disease. So, we provided an uplifting campaign concept and script that showcased those within the community who have broken barriers to achieve greatness still.
Living with Parkinson's has its dynamics. You ask yourself a lot of questions, and it can be a daunting road ahead. But, life does not stop when you are diagnosed.
In-fact, Parkinson’s can push you beyond your limits, to achieve things you never thought you could.
The heartfelt campaign aimed to inspire hope for those living with with the disease. From completing a marathon, to playing music, climbing and even horse-riding, we uplift members of the community by heroing those moments of achievement, whilst highlighting the charity as a support service and place to find information on the life-altering effects that it can have.