Vlaamse
Parkinson Liga

Brief: In 2019, Parkinson Liga approached us with a pro-bono request for their upcoming educational campaign. For individuals living with Parkinson's disease, exercise is essential for maintaining a healthy life. The goal was to encourage people with Parkinson to remain active in lifestyle, and point them to educational tools to manage life with Parkinson.

Response: We created an uplifting TVC and OLV campaign to shift the narrative and inspire hope for those affected by Parkinson’s. The campaign highlights how members of the Parkinson's community can overcome challenges and achieve remarkable accomplishments, fostering resilience and hope for the future. Additionally, the charity’s educational tools provide answers to common questions, offer practical advice on exercising safely, and share strategies for connecting with the community.