Tom’s of Maine

Brief: To enhance brand visibility and engagement among Gen-Z and Millennial consumers, we gave Tom's of Maine’s social media a seasonal refresh for the warmer months. With Spring/Summer representing freedom and reinvention, the goal was to position Tom’s as a brand that supports an active, confident lifestyle while making daily routines both enjoyable and sustainable. The brand’s eco-friendly products were presented as the ideal care cabinet for families.

Response: To ensure Tom’s of Maine remained people-centric, we revamped the social strategy by creating content that captures the energy of the season through a wider content strategy of Tom’s Gets Real; Real people. Real stories, Real pay-off. We showcased Tom’s as the go-to brand for staying fresh, active, and carefree—whether it’s deodorants that empower you to sweat harder or kids’ toothpaste that makes bedtime a breeze.