Rimmel

Brief: To increase brand presence and elevate engagement among Gen-Z & Millennial audiences, 
we gave Rimmel a social refresh under the brands new vision of lived in beauty. The goal was to inspire boldness and individuality through every swipe of lipstick and flick of eyeliner, building a deeper connection with younger consumers while reinforcing Rimmel’s mission of empowering communities to embrace and explore beauty on their terms.

Response: We worked to reshape the social strategy with emphasis on self-expression and celebrating bold, individual beauty. With content pillars centred around creativity, confidence, and inclusivity, we crafted an always-on approach. We created dynamic assets, alongside on-trend video content and social-first moments. All told through the unique seasonal manifesto: Live Life Loud. The Time Is Now.