Marc Jacobs - Perfect Pride

Brief: To celebrate Pride Month, Marc Jacobs Fragrance challenged us to create an interactive experience that would pop up in London and Manchester to celebrate the Perfect As We Are fragrance campaign. As a queer woman, it was extremely important to me to ensure this space was safe for our community to celebrate our uniqueness, togetherness and express the ultimate act of shared love through the celebration of self.

Response: We led guests down an immersive rainbow and Perfect Pride runway. With iridescent rainbow reflections, infused misting moments, and the perfect pride playlist; our queer community celebrated queer joy in all its glory as our brand ambassadors captured their #PerfectPrideMovement at the end of the runway. In partnership with Dazed x DJ Jodie Harsh, our Pride Hour party set the stage for a boogie with classic floor fillers.
The experience encouraged donations to the LGBTQIA+ charity Akt, with100% of any purchase proceeds donated.2022.