Concept & Creative Lead | Art Direction | Graphic Design
Marc Jacobs - Pride
To celebrate diversity, self-love and Pride month, Marc Jacobs Fragrances tasked us to create an interactive experience to support the Perfect As We Are Fragrance Campaign during Pride Month. The Pop-Up Experience took place during London and Manchester Pride 2022.
The Experience
We created a Pride-inspired scented rainbow, inspired by Marc Jacobs “Perfect As We Are” fragrance campaign and radiating rainbow filter.
The multi-sensory rainbow served as the platform for the Perfect Pride Runway. With a Pride Playlist, fragrance misting moments and a scented runway, our OTG brand ambassadors hyped attendees to capture their #PerfectPrideMovement at the end of the rainbow. The experience encouraged public donations through QR codes and LGBTQIA+ charity “Akt” brand ambassadors on-site, with 100% of product sales going to LGBTQIA+ partner charity Akt.
Social Amplification
UGC Swapped for Miniature Samples
Fly Poster Design & Art Direction
Pride Hour
Exclusive set
with Jodie Harsh
Meet Tayce!
Ru Paul’s Drag Race Superstar
Dazed Takeover
Heartstopper’s Yasmin Finney
$3.2M
EMV
Results
$1.5K
Public Donations to AKT
3K+
Footfall.
With 20k+ samples distributes
18M+
Social Engagements
Across IG & TT content
+ 120%
Uplift in YOY sales
Build Concept, Art Direction and Graphic Design
(Including Van Graphics, Event Wristbands, Event Menu & Charity Hoarding Graphics).
