Creative | Art Direction

Sally Hansen x Friends Collection

Sally Hansen tasked us with their latest social campaign to celebrate their iconic partnership and new collection launch with Friends The TV Show. It was essential that this youthful and imaginative campaign inspired and educated audiences, old and new, about this iconic brand partnership and the power of the Sally Hansen Miracle Gel two-step colour and top coat system.

What We Did

This modern twist on the memorable 90’s series combined playful branded illustrations with pops of colour, celebrating the show’s most iconic moments that Friends lovers were sure to connect with.

Leveraging the iconic Friends illustrations, we created an interactive IG filter, inspired by memorable moments from the show; the perfect way to tug on those nostalgic heartstrings whilst celebrating the partnership.

The One With The Quiz

Our gamified filter sparked joy for fans across the globe, with a nostalic twist on iconic characters, episodes and classic show moments.

Creator Partnership Success

Filter Opens: + 84%  Filter Captures: + 364% Filter Shares: + 300%

MG_IllBeThereForHue_PheobesTaxi_4x5_0123_NW_29214 copy.jpg
MG_Lavendoor_HesHerLobster_4x5_0123_NW_29178 copy.jpg
MG_Range_CentralPink_HesHerLobster_4x5_0123__NW_28818 copy.jpg
SHC2113_MG_CentralPink_OhMyCawfee_4x5_0123_NW__29660.jpg
SHC2113_MG_PheobesTaxi_Lavendoor_4x5_0123_NW_28622.jpg
MG_Application_Lavendoor_4x5_0123_NW_NC_29329 copy.jpg
Previous

Parkinson Liga TVC - Art Direction
Next

Sally Hansen - AWO Art Direction