St Tropez

Brief: The Uk & USA’s most trusted premium tanning brand, St Tropez, tasked us with developing a newsworthy campaign to support its Spring/ Summer 2022 launch, which also needed to position global ambassador Ashley Graham as new news for the brand. 

Response: We proudly launched the world’s first-ever 4-Day TikTok Beauty Festival, GlowFest — a dynamic virtual festival that brought together the best of beauty and social engagement. Hosted by Ashley Graham, alongside a star-studded lineup of TikTok’s top beauty creators, GlowFest featured a diverse range of content tailored to reflect each creator’s unique personality and community. From make-up tutorials to skincare tips, each creator showcased content that was not only authentic but also aligned with their glowing, individual style.

To amplify the experience, we integrated cutting-edge Livestream commerce technology, allowing viewers worldwide to shop in real-time while engaging with the festival’s content. The result? A seamless, interactive event that drove both excitement and sales globally.