Concept & Creative Lead | Art Direction | Graphic Design

St Tropez - GlowFest

The Uk & USA’s most trusted premium tanning brand, St Tropez, tasked us with developing a newsworthy campaign to support its Spring/ Summer 2022 launch, which also needed to position global ambassador Ashley Graham as new news for the brand. 

What We Did

We launched the World’s First 4 Day TikTok Beauty Festival, GlowFest - a four-day virtual festival driving sales through brand new Livestream commerce technology, hosted by Ashley Graham and a line up of TikTok’s biggest beauty creators, and timed for audiences to participate around the world.

Ashley Graham interacts with St Tropez Products on Camera

+42%

Increase in followers on St Tropez’s TikTok Account 

10%

Higher ER than industry benchmark 

19M

Views across the four day festival 

+ 98%

WOW sales uplift at Ulta

Talent

Showcasing a range of content from various types of creators, we wanted to ensure GlowFest felt authentic to each creator's community. They delivered a variety of content; each unique to their GLOWING personality and beauty category.

Ashley Graham

1.7M Followers

Glamzilla

1.6M Followers

Hyram

6.3M Followers

Dr Angelo

356.4K Followers

Melissa Tovar

273.3K Followers

Dani Nicholls

105.7K Followers

Results

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