Concept & Creative Lead | Art Direction | Graphic Design
St Tropez - GlowFest
The Uk & USA’s most trusted premium tanning brand, St Tropez, tasked us with developing a newsworthy campaign to support its Spring/ Summer 2022 launch, which also needed to position global ambassador Ashley Graham as new news for the brand.
What We Did
We launched the World’s First 4 Day TikTok Beauty Festival, GlowFest - a four-day virtual festival driving sales through brand new Livestream commerce technology, hosted by Ashley Graham and a line up of TikTok’s biggest beauty creators, and timed for audiences to participate around the world.
+42%
Increase in followers on St Tropez’s TikTok Account
10%
Higher ER than industry benchmark
19M
Views across the four day festival
+ 98%
WOW sales uplift at Ulta
Talent
Showcasing a range of content from various types of creators, we wanted to ensure GlowFest felt authentic to each creator's community. They delivered a variety of content; each unique to their GLOWING personality and beauty category.
Ashley Graham
1.7M Followers
Glamzilla
1.6M Followers
Hyram
6.3M Followers
Dr Angelo
356.4K Followers
Melissa Tovar
273.3K Followers
Dani Nicholls
105.7K Followers
