Concept | Art Direction | Graphic Design
Sally Hansen Good.Kind.Pure.
Social & e-com campaign for Sally Hansen’s digital channels that promote their new Good. Kind. Pure.; a clean, vegan nail polish range.
From product education to range and
pay-off, subtle animations keep it clean and product focused to remain consistent with our elevated campaign visuals that lean in to the subtle yet sensory elements of nature, appealing to Sally Hansen’s key demographic across their vegan range.
The Campaign
The campaign spotlights the Good. Kind. Pure. range, with key messaging around benefits of fresh, plant based ingredients; proving that
colour doesn’t have to compromise.
