What We Did

It was essential that these encapsulated the essence of these playful brand partnerships by inspiring audiences with fun, bold, playful looks that play on self-expression and identity. Alongside this, assets work hard to hero the iconic characters from both partnerships, whilst educating on the product portfolio and key benefits of this fast drying formula.

Our social reels combine playful elements from the upcoming partnerships with ASMR style product swatches, highlighting gorgeous texture and rich colour, whilst acting as a source of inspiration for audiences to create playful nail looks.