Sally Hansen

Brief: Sally Hansen’s social campaigns often celebrate iconic partnerships and new collection launches such as Friends, Sesame St and the movie Trolls 3. Alongside this, AWO content general requires seasonal social content that aligns with key moments and social trends throughout the year.

Response: Our approach was to capture the spirit of these fun, bold brand collaborations by showcasing vibrant, playful nail looks that encourage self-expression and creativity. The assets are designed to spotlight beloved characters from each partnership, while also educating audiences on the product benefits, such as the fast-drying formula. For the seasonal always-on content, we ensure the visuals reflect the energy of each season, adapting the colours and themes to stay fresh and relevant. Through dynamic social reels, we fuse playful elements from these collaborations with ASMR-style product swatches, emphasising the rich colour and smooth texture, all while providing inspiration for creating unique and fun nail designs year-round.